WeStudy
Middle Product Designer (Full-time)
Worked on improving the core platform, creating new features, conducting research, designing UX/UI, maintaining the design system, and collaborating closely with the development team.
📱 Mobile App Template & Theming System
I contributed to the development and maintenance of the mobile app template used for client-branded applications.
My responsibilities included
Working with design variants (colors, themes, components) to ensure developers could generate app builds through the internal plugin.
Preparing customized app themes for clients based on their branding (logo, colors, typography, settings).
Collaborating with clients to gather brand requirements and translating them into Figma-ready templates.
Supporting the design of the mobile app template together with the lead designer.
Preparing all visual assets for App Store and Google Play submissions (icons, screenshots), and coordinating with developers to meet platform requirements.
📹 Webinars — New Core Feature
Research & Discovery
Conducted competitor analysis
Researched existing platform users
Summarized findings to help define the scope of the feature
Information Architecture
Designed flows for creation, scheduling, joining, managing, moderating
Mapped use cases, edge cases, system behaviors, and platform limitations
Wireframing
Created low-fidelity wireframes to validate early flows
Collaborated with stakeholders to finalize functionality before UI design
UI Design
Worked closely with the lead designer
I designed the webinar room experience, covering both the admin interface and the student view.
Designed the mobile version for the student role
Collaborated tightly with developers to address technical constraints and adjust designs accordingly
✉️ Email Builder Redesign
Research & Problem Discovery
Analyzed the existing email editor, conducted my own testing, and observed several user sessions to understand how people were building their campaigns and where they were struggling.
Identified the key pain points — a confusing structure, hard-to-find settings, limited functionality, and lack of flexibility — and researched competitors to understand modern user expectations for an email builder.
Information Architecture
Reworked the editor’s information architecture by simplifying the creation flow, user action sequence, and placement of settings.
Defined main use cases, edge cases, and technical constraints that shaped the new structure.
Workflow Redesign
Created a new workflow centered on speed, clarity, and simplicity, shifting the focus from manual configuration to a block-based model.
Introduced a set of reusable content blocks and designed several ready-to-use email templates, enabling users to assemble campaigns faster and with consistently high visual quality.
📄 User Interviews & Research
Conducted around 15 in-depth interviews with B2B users to understand real workflows, challenges, and expectations
Collaborated with the support team to identify relevant user groups and recruit qualified respondents
Applied structured interview techniques and synthesized findings into clear insights
Identified key pain points and opportunities that directly guided the team’s feature prioritization and decision-making
Delivered concise reports for stakeholders and developers, ensuring clarity and alignment across the product team
📝 QA, Testing & Bug Reporting
Tested real user flows in the Email Builder and Webinars features
Found and documented bugs with clear steps, screenshots, and expected behavior
Flagged issues that blocked users or broke the main flow
Re-checked fixes with developers to make sure everything worked as intended
🔗 Design System & UX Improvements
Brought order to the design system by removing outdated elements and adding components the team actually used
Wrote simple, clear documentation so designers and developers could work faster without guessing
Improved UX consistency across the platform — fixed uneven spacing, mismatched styles, and confusing interactions
Designed clean and modern marketing pages that helped communicate new features and campaigns
🖥️ Marketing / Web Design
Company Website
Designed secondary pages for the company’s main website to support new product features
Followed the existing style system to keep everything visually consistent
Client Websites (End-to-End Delivery)
Created around 10 full websites for B2B clients — mostly for teachers selling courses and online schools
Developed each website from scratch: structure, layout logic, visual design, and UI
Built and fully configured these sites inside the platform’s internal builder, taking them to a fully working version without developer support